Innsbruck, October 15, 2025 – At Mountain Management Consulting’s expert meeting “A Look into the Future,” it became clear that the future of winter vacations will be determined by two factors: quality over quantity and smart management of visitor flows. This is exactly where KIDS ON SKI comes in: we get children skiing at an early age, lower the barriers to entry for families, and create positive first experiences that last.
What this means for families
- 200 places per destination, free of charge – for children aged 3–5
- All-inclusive package including 5-day half-day ski course, equipment rental, lift ticket, and accommodation in parents’ room
- Available in Austria, Switzerland, Italy, and Germany
This makes first contact with skiing easy, affordable, and predictable—exactly what families need.
“Ensuring quality means creating experiences”
“Satisfaction in top ski resorts has been declining recently, and recommendations have stagnated. Our response is not ‘more of the same’, but better, more clearly positioned and family-friendly. KIDS ON SKI shows how we build trust early on and thus win the guests of tomorrow,” says Mike Partel, Managing Director of Mountain Management Consulting and initiator of KIDS ON SKI.
Intelligent control instead of queues
The industry is increasingly relying on digital visitor management, incentives for spreading out crowds and, where necessary, limitations on peak days to reduce waiting times and ensure quality. For families, this means more relaxed procedures and more time on the snow.
AI along the guest journey
Whether it’s precise targeting before the trip or digital guest services on site, AI makes offers more relevant and communication more personal—best practice regions are already demonstrating this. For first-time families, this means better information, better service, and a faster experience.
Source: Expert meeting “A Look into the Future,” Mountain Management Consulting; published October 13–15, 2025, Innsbruck.